Our research suggests that 45% of organizations are either conducting engagement measurement more than once a year, or considering doing so.
In today's highly complex and fast-changing business environment many organizations, if not all, undergo ongoing and significant transformation.
Contrastingly, most organizations only measure employee sentiment once a year through a big annual engagement survey (AES).
The reality is that the AES is simply not designed to cope with such a rapidly moving environment. By only providing a gauge of engagement at a set point in time, it misses opportunities to monitor the employee experience on a more regular and relevant basis, and therefore to intervene promptly based on the feedback gathered.
The gap between the moment issues emerge and the moment data is collected has a significant impact on an organization’s ability to take timely action to rectify any issues. Data and insights should be gathered and delivered as close as possible to the key change events the organization experiences.
But what if we could create a continuous listening capability which tracks engagement like most organisations track their share price?
Continuous listening can provide insights throughout the employee experience
What if, instead of surveying everybody about all topics, we could survey defined employee segments about only the topics which are relevant to them and their performance? For example, through frequent targeted surveying you could develop a deep and near instantaneous understanding of how a sales team's engagement and performance is impacted by changes in incentive schemes.
Or you could track engagement and employee perceptions around specific corporate-wide events – such as the performance management process, changes in business strategy or change readiness and fatigue.
Implementing a continuous listening strategy can also help to provide a full view of the people experience across the talent lifecycle.
Gathering feedback and tracking sentiment and engagement through a continuous listening strategy generates a constant dialogue between management and employees. It empowers organizations to proactively act on insights to make precise, early and impactful interventions – and as a result, positively influence employee engagement.
New technology and analytics capabilities allow for the development of a pro-active and precise approach to measurement of employee sentiment and are the enablers of a successful continuous listening strategy to unlock and enhance employee engagement.
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Advances in technology are creating a unique opportunity for employers to implement engagement measurement strategies that improve their ability to engage, motivate and develop their people. Contact us to learn more about the tools and techniques available to your organization.